India’s premier technology and telecommunications event is almost here and all the biggest names in the business are gearing up for the two-day mega event on 25th-27th October 2018 at Aerocity, New Delhi. The India Mobile Congress 2018 will see more than 250,000+ attendees, 70,000+ business visitors, 5,000+ delegates, 1,000 international media persons, 300+ exhibitors and 150+ expert speakers. The opportunities for marketing, PR and networking are limitless and all you need to do to optimize them is sign up as an IMC 2018 exhibitor. If you haven’t already decided, here are 4 fabulous reasons why you must become an IMC 2018 exhibitor.
Why Exhibit at India Mobile Congress 2018
Relationships are at the heart of every business model, whether we’re talking about the bonds between businesses and their governments, customers and the media or the bonds and alliances shared by two or more businesses. No business or brand can survive –let alone thrive– in isolation, which is why every business mogul will advise you to use every networking opportunity you can get. IMC 2018 is going to be a hub for tons of national and international businesses, brands, CXOs, experts, government officials, global delegates, tech gurus, media persons, sponsors, exhibitors and visitors. Whether you’re looking to create strong bonds within the industry with a spot of B2B marketing or you want to cash in on the B2G potential with the Telecom and IT Ministerial Delegations from 15 ASEAN and BIMSTEC countries and Indian Government officials, your exhibitor’s pass will get you into the most exclusive spaces at South Asia’s biggest technology and telecommunications event. You can pursue collaborations with professionals from complementary industries, ink deals for ICT or TMT partnerships, push profits by finding competitively priced vendors and suppliers and court investors and sponsors to take your brand to new heights. And let’s not forget, with over 250,000+ expected visitors, the IMC 2018 B2C opportunities alone are staggering!
The primary goal of any business is to sell: sell your products/ services and sell them well. Profits are at the primary prerogative of any business model and by becoming an exhibitor at IMC 2018 you can boost your revenue in two ways: through long-term leads and brand building. As an India Mobile Congress 2018 exhibitor you’re going to have an unprecedented opportunity to network; these interactions can be used to generate leads, build collaborations and generate business for years to come. At the same time, you’ll be welcoming thousands of visitors to your 2018 IMC exhibition space and with an effective audience engagement strategy, you can transform visitors into buyers. Whether you’re selling services and goods such as smartphones and other Internet devices and generating revenue in the near future or you’re selling ideas and relationships to monetize in the distant future, the 2018 India Mobile Congress is an exceptional platform to do business.
For any brand to keep growing, dynamism and innovation are crucial. Change and growth drive a business to greater heights and events like the India Mobile Congress 2018 give exhibitors a chance to learn from the best in the business. You can use the time to engage with other professionals, take notes about what the key speakers have to say, and get a sense of upcoming trends like 5G networks, AI and M2M technology and driverless cars. A trade event also allows you to really tap directly into the public’s mood and get firsthand feedback on what consumers think, what they’re looking for and what they’d like done away with. You can get some great inspiration from the other brands around you and take lessons off of your competitors’ strategies. But the best lesson of them all? After IMC 2018 is over, a review of your own performance and experiences will be your most potent tool for the 2019 business year. Post-event evaluations can reveal patterns, problems and potential that you might not be clued into otherwise.
Keep Good Company
We’ve all heard the old adage about being ‘only as good as the company you keep’. Well, when you’re an exhibitor at the India Mobile Congress 2018, the company really does not get much better. With the India’s most impressive industrialists such as Mr. Mukesh Ambani, Mr. Kumar Mangalam Birla and Mr. Sunil Bharti Mittal amongst its list of invitees and speakers in addition to around 100 global industry experts, IMC 2018 gives you a chance to rub elbows with some of the most powerful and successful men and women of the day. Being in the right place at the right time with the right people can work wonders for a business, and when other industry players, government officials, foreign delegates, media persons and visitors see you in the same room as the world’s leading tech and telecom figures, you’re going to make a very powerful and positive impression. The company you keep is a subtle but strong branding strategy in itself and can shape public opinion, and thus your brand’s prospects! As an exhibitor at a high-profile platform like the 2018 India Mobile Congress, you’re sending out the unequivocal message that you’re a brand to be reckoned with, and trusted. The sort of credibility and likeability this gives your business in the long-term is priceless.