HMD Global has acquired rights to the PureView trademark from Microsoft. The PureView brand, which was originally owned by Nokia and moved to Microsoft as a part of Nokia’s Devices and Services division deal back in 2014, made its market debut half a decade ago. The fresh development makes the Nokia brand licensee capable of using the PureView brand on its future models. The PureView brand entered the mobile phone market with the launch of Nokia 808 PureView in January 2013. While it was introduced on a Symbian OS-based handset, it expanded to the Windows Phone-powered Nokia Lumia 920, Lumia 1020, and Lumia 1520 handsets as well. The last model that carried the PureView branding was the Lumia 950. However, the 808 PureView and the Lumia 1020 were the two handsets that made the PureView brand strong enough to make the competition tougher for lagships offered by companies such as Samsung, Sony, and HTC.
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