Google gathers more personal information from users on its Android platform than consumers know, a study by Vanderbilt University says. The study by Prof Douglas Schimdt of Vanderbit University released earlier this month points that Google collects more data of a user on an Android device as against an iPhone device. Google also has capability to identify a user based on activities on the device, even if the person accesses internet on the chrome browser in an incognito mode. Google counts a large percentage of the world’s population as its direct customers, with multiple products leading their markets globally and many surpassing 1 billion monthly active users. These products are able to collect user data through a variety of techniques that may not be easily graspable by a general user,” Schimdt wrote in the report published on August 15.
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